Hi Founders,
There are only 3 key factors that you need to understand to be good at SEO.
Factor #1: Domain Authority
Believe it or not, this is super easy to understand. This is simply your ranking score on search engines. The higher the score, the more hits you will get.
The easiest way to establish this, is to stop what you are doing, pay attention, and get started. Stop thinking. Start doing.
If you want to start being found on Pinterest, Snapchat, Instagram, Twitter, Google, Medium, or anywhere, you need to have a unique name. Be consistent with that name. Use it on all platforms. Make an account on all platforms today.
Make sure that you establish your authority on all those domains.
The longer you have these authorities, the higher your domain authority score will be.
Think about it, a website that was created 5 years ago should have a higher rank that a website that was created 2 weeks ago.
Factor #2: Recurrences
People think that you need to get lucky and post everyday to go viral. This might help you get more potential outreach, but who has the time to do this?
I recommend posting 2–3 times every week on your main domain. Then repurpose that content and cross post it onto your other platforms.
When you do this, you make a recurrence on that domain. This refreshes the server with a note that says “I have new updated content.” This helps you stay relevant, which adds to the evaluation of your domain authority.
When people view, like, or comment on your recurrence, this multiplies your “I have new updated content” note on that server. By creating more relevant or engaging content, this will drastically boost the number of recurrences you can obtain.
The best part about these likes and comments, it allows you to tap into other people in the audience’s network. Those second connections can then view and react to your content as well, establishing virality.
Haven’t you seen that post on LinkedIn which got a few likes 2 hours ago, and then it exploded to over 200 likes over the course of the day?
Factor #3: Backlinks
You don’t need to be an expert at anything to capture an audience. Simply reference an amazing article, post, image, hashtag, user, or video that you have seen.
Just click copy and paste for that URL. On most platforms this will embed that image in your post. The image creates a backlink with meta data that references a different URL with a domain authority that usually is higher than yours.
By doing this, you are cross referencing their authority and allowing for the search engines to establish your credibility, because you are now citing something that is more reputable. This is super important if you just started your account, and you have no credentials.
Other than backlinking sources for your post, you should also try to get people to backlink you. This is just as simple. Just have them copy and paste your URL on their pieces of content.
There you have it, now you are an SEO expert. If you understand these 3 things and make a post 2–3 times a week. You will rank up any account extremely fast!
Feel free to contact me and follow me on LinkedIn.
Ken Ma
Strategic Partnerships | AreaHype
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– Ken